mothers-day

Gayfers Mother’s Day mailer, 1998: art direction and design; photo editing

We shot this on a tight deadline, on a very overcast humid day at a beautiful hilltop site near Wetumpka. The rain threatened but we got done in time. Some outfits drove the stylists mad, as the humidity made the material wrinkle immediately. I recall manually sticking fallen blossoms back onto stems just to add more color to some backgrounds; Photoshop later handled the rest. Good times!